Sales in China
Marketing and Selling in China
For centuries merchants have viewed the Chinese market with the concept that "if I could just sell one of my widgets to every Chinese, I would be rich". The reality is that to be successful in the Chinese market requires an understanding of the market, the culture, and a good understanding of the product under consideration.
Ten Square has helped many companies succeed in agricultural and industrial equipment sales to China, as well as key after sales activities such as providing service and stocking parts. Most importantly, we believe in follow up to make sure that the end user is properly trained in how to use a machine or product, and how to maintain it. This is the key to ongoing sales. Many trading companies will get a one-time sale. The hard part is sticking it out with a customer to make sure that the equipment meets their needs, and when there is a problem, fixing it. Ten Square places a strong emphasis on training our staff on how our products work, and how to communicate and solve problems. If your goal is industrial equipment sales in China, or agricultural equipment and you share this philosophy, contact us and start a dialogue.
Ten Square can help you investigate the Chinese market, translate and create brochures, attend industry trade shows, and meet with the right people. As in any sales activity, follow-up is important. Having four offices in China, a Chinese website, and sales people willing to take a train or bus to see your potential customer provides you with a China-based sales and service team. Let us help you succeed in the Chinese market.
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